Internet +
Let the ancient heritage new vitality
Intangible cultural heritage comes from people''''s life and production practice, and has gradually become the common memory and culture gene of the whole mankind. Although it is invisible, but it is the context of each nation and state, is our common spiritual home. The fifth session of the China Chengdu International Intangible Cultural Heritage Festival will be on the 11th to the 20th of this month in Chengdu held, this is this year the city held the highest specifications, the most international influence of large cultural event.
At present, the work of non Heritage Festival has been basically ready. The Municipal People''''s government deputy mayor Fu Yonglin on behalf of the fifth Chinese Chengdu Chengdu City International Non Heritage Festival Committee News release.
Compared to previous years, the Intangible Cultural Heritage Festival highlights the many, brilliant. The most exciting is that the Intangible Cultural Heritage Festival played "Internet + and public entrepreneurship, innovation and peoples" two trump card, let old heritage coruscate gives new vitality.
Convenient will launch non Heritage Festival exclusive APP "intangible cultural heritage treasure"
The fifth non Heritage Festival theme: cultural heritage, to create the future. By the Ministry of culture, the Sichuan provincial government, the United Nations teaching, scientific, and Cultural Organization (UNESCO), the United Nations education, scientific and Cultural Organization (UNESCO National Committee to host, Chengdu Municipal People''''s government, China Intangible Cultural Heritage Protection Center, Sichuan Provincial Cultural Office hosted, Chengdu Municipal Culture, radio, press and Publication Bureau, Qingyang District People''''s government, international non matter Cultural Heritage Expo specific implementation, hold time is scheduled for September 11 to 20.
The Intangible Cultural Heritage Festival will use modern science and technology and the Internet thinking and subversion of the traditional business model, remodeling industry chain, upgrade products of intangible cultural heritage. The Intangible Cultural Heritage Festival will attract many Internet companies, exhibitors, in the Expo site with high-tech exhibition Chen means, show the "intangible cultural heritage + Internet" new business model, release of the financial "traditional craft and modern science and technology, modern design, modern creative" in one of the non writing and creative products, to carry out non heritage drama all the chips, raise public products, intangible cultural heritage tourism line release event, realizes the combination of entities with the exhibition of the virtual exhibition, offline marketing and online transactions synchronization, on-site experience and network interaction blend.
At the same time, the Intangible Cultural Heritage Festival will also launch the official certification of the online sales platform, intangible cultural heritage and intangible cultural heritage day exclusive app "intangible cultural heritage treasure", the platform and Alibaba to launch, is also the first by a government agency of intangible cultural heritage products were "officially certified" online sales platform, and through a dedicated app that will achieve the mobile client information release, site navigation, product introduction, online ordering and other functions. In addition, in the Expo Park, international forum and the venue such as the activity at the site, will also Internet + two-dimensional code + media + Creative outdoor device combination, via the Internet and new media to carry out the real-time interaction of online and offline, the amplifying section effect, non left section is allowed to spread widely, efforts to promote the marketization, industrialization development of never ending "Internet + Intangible Cultural Heritage Festival".
Shock intent of the contract amount will exceed 20000000000 Yuan
Exploration of traditional and modern creative fusion of intangible cultural heritage, promote public entrepreneurship, innovation "". Intangible cultural heritage is "important resources of public entrepreneurship, innovation". The Intangible Cultural Heritage Festival in the display of the intangible cultural heritage charm and protection of the results at the same time. He also worked to promote the inheritance of intangible cultural heritage and modern science and technology, modern design, modern education, modern market, modern industry, modern life with, promotion of non genetic resources and creative, and market, and capital docking, intangible cultural heritage in the creative transformation, innovation development in heritage from generation to generation at the same time, hatching a number of "hit" small and micro enterprises, and strive to in Intangible Cultural Heritage Inheritance and promote the "double" of organic combination of something.
Such as "non living museum" will be in accordance with the modern way of life, with the traditional process of all non product layout out a modern family, as both the rest and the function of non living museum experience, vivid interpretation of traditional craft and modern life of the close relationship. "Technology - innovation" exhibition, non products and creative products exhibition exhibition will showcase all kinds of non heritage creative products and derivatives; 80 at the Expo, will also focus on the display of Tsinghua University, Central Academy of fine arts, central people, Hong Kong Polytechnic University, Shanghai Theatre Academy, 15 universities design professionals and students and creative design agency of intangible cultural heritage and creative products, will also organize intangible cultural heritage products trade negotiations, intangible cultural heritage project investment promotion, intangible cultural heritage and creative design publishing a series of activities, show the results of the integrated development of intangible cultural heritage and cultural and creative industry. At present, according to statistics, the Intangible Cultural Heritage Festival will bring together the culture industry investment projects 100, signing the project site about 15, intention of signing amount will exceed 200 billion yuan.
Five plate
Be full of sound and colour flavor.
From the fifth session of the Intangible Cultural Heritage Festival press conference was informed that the Intangible Cultural Heritage Festival will be for the International Fair of intangible cultural heritage, intangible cultural heritage in international forums, non stage, non Jin Wanjia, India - Chinese carving art biennale five plate.
One
The international exhibition of intangible cultural heritage
The highlight of the festival intangible cultural heritage
Held in Chengdu International Expo Garden Expo International Intangible Cultural Heritage intangible cultural heritage is the Intangible Cultural Heritage Festival "grand opera". This Expo exhibition area of nearly 50000 square meters, will attract from all over the country and the world more than 400 projects, nearly 200 heritage exhibition, display project with normal exhibition at the Expo Park, participating in the project will be more than 1000 scale for all previous most, also called within the country and the world largest Intangible Cultural Heritage Expo theme.
The Expo has 6 major theme of the exhibition, including 10 exhibition halls, including: "China traditional handicrafts Exhibition" will be the first overall presentation, porcelain, lacquer carving, Jinxiu China 4 traditional arts and crafts, through focus on the display of 55 national projects, show the "China technology", to highlight the "China manufacturing"; "international tradition arts and crafts exhibition" invited 57 traditional crafts from 32 countries in Europe, Asia, Africa etc.; "Sichuan Province intangible cultural heritage protection achievements exhibition" will focus on the display in Sichuan Province intangible cultural heritage representative projects in traditional crafts, 21 city, the province will participate in "non heritage products exhibition; the main museum" showcases more than 120 enterprises of various types of non heritage products and innovation, creative products, build exhibition platform for enterprise products, intangible cultural heritage intangible cultural heritage.
The Intangible Cultural Heritage Expo also has a "Heritage Exhibition + Internet", "outstanding national intangible cultural heritage exhibition thematic exhibition".
In addition, by Sichuan Province intangible cultural heritage protection center "in Sichuan Province, the first non celebrity innovation works Invitational Exhibition" will also be in the Intangible Cultural Heritage Festival held, will focus on the showcase the unique characteristics of Sichuan Shujin, Shu embroidery, Mianzhu new year, Tibetan Thangka, national and provincial intangible cultural heritage items, when dozens of national and provincial intangible cultural heritage master, master of Arts and crafts will visit the site, interaction with the audience and live status display, showing a fine production of innovative ideas and innovative thinking.
Two
International Forum of intangible cultural heritage
International expert brainstorming
Intangible Cultural Heritage Festival International Forum is with academic Highlands in the world and China and other countries in the world in terms of intangible cultural heritage protection carry out an important platform for the exchange of experience. Current international intangible cultural heritage forum will on September 11 to September 12 in Chengdu Jinjiang Hotel held to "in the process of modernization of intangible cultural heritage protection" as the theme, and the establishment of three sub topics, respectively is: "modernization and cultural diversity" "cultural change and intangible cultural heritage of re creation" to cultivate modern education and non material cultural heritage of people, focused both academic frontier and attention real topic.
Up to now, it has been determined that United Nations UNESCO executive board chairman and 10 countries (including China) ambassador to UNESCO ambassador, Madagascar''''s minister of culture, and 18 African French speaking countries engaged in intangible cultural heritage protection work culture in the government officials, a total of 31 countries 46 schools and delegate and domestic experts and scholars to participate in the forum.
In addition, in Chengdu in Chongqing countries consular and Intangible Cultural Heritage Inheritance, creative planning, entrepreneurs, native scholars will gather in Chengdu and Gongxiangshengju and plan for the intangible cultural heritage protection. In order to expand impact forum, all the sponsor of the forum is also the first time to participate in the forum of experts the, lectures, speeches compiled, let the whole society sharing the latest achievement of intangible cultural heritage protection, will also organize relevant experts in Colleges and universities, Intangible Cultural Heritage Expo was a keynote speech, face to the public dissemination of intangible cultural heritage protection concept.
Three
The stage of intangible cultural heritage
Wonderful show turns
Traditional drama, opera, song and dance performances is important previous non left section programs, the Intangible Cultural Heritage Festival will set up a "non left the stage", tissue from five continents 14 foreign teams, 27 domestic teams, a total of more than 2300 actor, in Intangible Cultural Heritage Expo City, the theater, community, school and district (city) County branch field show more than 130. The theatre in 13 games, allow the general public to enjoy high levels of performance and feelings of intangible cultural heritage of the unique charm.
Intangible Cultural Heritage Festival, in the theater, Jinsha theatre, Johnson southwest theater, Performing Arts Center Theater, the eastern outskirts of the eastern suburbs memory memory poly space theatre, will organize the "meta Chengdu Chengdu -- 2015 heritage boutique repertoire season performances", then "Xixiangji", "mountain" settled "outsmart Wei Hu" "Luo Mei Yin" 4 Taiwan fine traditional repertoire, and wonderful performances at home and abroad. Many non performing groups, will be dedicated for the people of Chengdu art feast; in the International Intangible Cultural Heritage Expo Park, will also organize the Sichuan Province, to carry out the theme on performance and integrated traditional art performances every day, a total of 10 rolling stage, not only Sichuan Province and across the country have the original ecological folk dance representative, there are wonderful performances from artists from around the world, will fully demonstrate the intangible cultural heritage of the deep cultural connotation. The performance of the team will further community, school, and district (city) County branch of the field, let more people feel the intangible cultural heritage art charm. On the evening of September 12, in the Intangible Cultural Heritage Festival this year, the domestic and foreign performance team, will also in the southwest theater common to the people of Chengdu dedication a theme of the non performance.
Four
Non households
The inheritance of intangible cultural heritage into people''''s lives
Non Heritage Festival is a cultural event, but also the public holiday. The Intangible Cultural Heritage Festival continue to adhere to the public welfare, held in the main venue for activities at the same time will be held "intangible cultural heritage into the tens of thousands of families. Intangible Cultural Heritage Festival this year set up 8 big themes branch field, respectively in Qionglai left town, Dujiangyan, PI, Jintang, Monju square, Xindu, dragon river Camellia City, two rivers wood carving art museum organization to carry out the unique intangible cultural heritage art exhibition and intangible cultural heritage products exhibition. In addition, Chengdu City District (city) County in Intangible Cultural Heritage Festival carried out not less than 5 times of the Intangible Cultural Heritage Inheritance into the campus, into the community, such as the "decimal" activities, amounting to carry 110 times, let the Intangible Cultural Heritage Inheritance into people''''s lives, in the production of protection and protection of interaction and integration, people have become the inheritors of intangible cultural heritage.
Five
India road - Chinese Carving Art Biennale
Show the carving art essence
3000 years of history of the stone carving art is a typical representative of Chinese traditional art, has also been listed by UNESCO as world intangible cultural heritage protection list. 2013 the fourth session of the Intangible Cultural Heritage Festival successfully held the "first printing Road - Chinese carving art biennale", built to spread the international platform for Chinese carving art, and "print - Chinese carving art biennale" the domestic first Biennale brand carving has since permanent landing in Chengdu.
For further inherit and carry forward the Chinese seal art, to encourage more young people to seal cutting artists to create new works, the fifth session of the Intangible Cultural Heritage Festival will be held in "the second session of the Indian Road - Chinese carving art biennale", this year''''s theme is "seal of Chengdu - 2015 the young seal cutting Artists Invitation Exhibition", the place in Chengdu, Du Fu thatched cottage museum. This biennial exhibition around the "seal of the Chengdu", featured a chant in past dynasties, Chengdu, poetry and the poetry of the famous 100 sentences, the invitation to the 14 outstanding contemporary seal cutting and 95 in youth and seal cutting artists and get a wide range of responses. China carving circles level artist Han Tianheng created for this exhibition and calligraphy works. Many famous stone carving and a large number of domestic excellent young artists seal a total of 109 people of Indian stone 107, screen printing, 109, calligraphy 2 will in the biennial appearance.
China Chengdu International Intangible Cultural Heritage Festival was founded in 2007, jointly organized by the Ministry of culture of the people''''s Republic of China, Sichuan Provincial People''''s government, so far have been held for the fourth, every two years, held in Chengdu, Sichuan Province. Since 2009 the 2nd since, UN teach, scientific, and Cultural Organization (UNESCO) as host to participate in. Previous non Heritage Festival by organized International Intangible Cultural Heritage Expo, performing non heritage, international forum, presented to the world from around the country and the world colorful, unique charm of the intangible cultural heritage, reveal the great efforts made by the government of our country in the field of the protection of intangible cultural heritage to the international community and the fruitful results, to enhance public awareness of the importance of intangible cultural heritage protection and the whole society to participate in the level of protection of intangible cultural heritage, made a positive and important contribution. In 2009 the second session of the Intangible Cultural Heritage Festival held, formally approved by the Ministry of culture to International Intangible Cultural Heritage Festival permanently settled in Chengdu, Sichuan point.
Extended reading
Digital Heritage Chengdu
The Intangible Cultural Heritage Festival duration of Chinese cultural heritage day set up 10 anniversary of this important time node, will become to the international community to show an important platform for China 10 years intangible cultural heritage protection achievements and experience. Ten years, our country in the rescue and protection of intangible cultural heritage aspects and achieved remarkable achievements, and gradually establish, improve the intangible cultural heritage representative projects and heritage protection list. At the same time, Sichuan Chengdu, non heritage protection work in recent years has made considerable progress. Taking Chengdu as an example, at present the city a total of 116 projects selected list of intangible cultural heritage protection, including 21 national, provincial 47, 48 at municipal level; living Intangible Cultural Heritage Inheritance people a total of 230 people, including provincial 90 people, 13 people of the national level; built heritage Chuanxi 55, identified 10 intangible cultural heritage of the school. Especially since 2007 so far, then continuously hold international festival of the intangible cultural heritage, international exchanges and cooperation in the field of non heritage erected a good platform, also greatly promoted the local intangible cultural heritage protection, Chengdu has become the international well-known "intangible cultural heritage".
Traffic knows
Key bus routes along the line
Members of the public to the Intangible Cultural Heritage Festival main venue -- Qingyang international heritage Expo Park, the bus is the main way. To ensure that the public can convenient to Intangible Cultural Heritage Expo, under the condition of City Traffic Commission support will increase along key bus lines of vehicles and shift: in Intangible Cultural Heritage Festival, 22 Road, No. 239, 904 road main line with the vehicle on the basis of the original increase 20% - 40%, namely, the capacity is increased 30 buses, ensure the Intangible Cultural Heritage Festival traffic peak hours on the line capacity demand. For alleviating the near the Expo Garden, then possible traffic pressure, the organizing committee will also train car ferry million bay bus station to Intangible Cultural Heritage Expo Garden. During the exhibition, with 10-20 Taiwan vehicle to perform a ferry mission (September 11, 12: 00-17: 30, September 12 to 20, 8: 00-17: 30 meet passenger travel demand. At the same time, traffic management departments will also in during the exhibition traffic control implementation, develop relevant lines bypass scheme, implementation of emergency measures to control, to the greatest extent satisfy the needs of the public.
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